UK sponsorship luminary Crow leaving Synergy after 18 years
By Simon Ward
Tim Crow, the long-serving chief executive of Synergy, the international sponsorship agency, is leaving the company.
UK-based Synergy, which is owned by Engine Group, the global marketing services network, said that Crow (pictured) is “to pursue new ventures.”
Crow, one of most familiar figures in the UK sponsorship industry, has spent the last 18 years at Synergy, which was previously known as Karen Earl Sponsorship, and as chief executive during the last 10 years.
He will not be directly replaced, with the existing Synergy UK management team of managing director Lisa Parfitt and chief strategy officer Carsten Thode, supported by director of strategy Tom Gladstone and creative director Josh Robinson, taking over his responsibilities for now.
During Crow's tenure, Synergy has attracted various new clients and launched a US arm, based in New York, which is headed up by Dominic Curran.
Crow worked alongside KES founder Karen Earl before and after the agency’s acquisition by Engine Group in 2006, when Earl switched roles from chief executive to chair.
KES rebranded as Synergy in 2008, and Earl stepped down in 2012.
In a statement, Crow said: “It has been an immense privilege to lead Synergy and to have been part of Engine for the last ten years. I will have nothing but great memories of the people and clients I've worked with and the great work that we've created together. I leave safe in the knowledge that Synergy and Engine will go from strength to strength."
Debbie Klein, the chief executive of Engine Europe and Asia Pacific, said: “We are sad to see Tim leave the Engine family and enormously grateful for all his hard work as well as the strong leadership team he leaves behind. We wish him well in his next venture.”
Synergy clients include Accenture, Aberdeen Standard Investments, Beko, BMW, MasterCard, Mitsubishi Motors, Standard Life, SSE and Under Armour.