Amazon adds AVP Pro Beach Volleyball Tour to Prime offering
Beach volleyball is the newest addition to Amazon's growing portfolio of sport, after the online retail giant today struck a three-year global rights deal with USA's Association of Volleyball Professionals.
Amazon Prime Video, the subscription service, will have worldwide distribution rights, excluding China, to the AVP Pro Beach Volleyball Tour, which stages events across the country between May and September.
The agreement includes live coverage of main draw matches from each tour stop until the end of the 2020 season, with the men’s and women’s finals to be streamed to viewers outside USA, and one final match per event to Prime members in USA, supplementing coverage on national network NBC.
In addition to live AVP coverage, Prime members will have on-demand access to completed matches, including all finals, highlights and additional content.
Donald Sun, managing partner of AVP, said: “We are thrilled to team up with Amazon Prime Video on this revolutionary streaming deal – the first of its kind in our sport’s history. As the media landscape continues to expand towards the digital space, the AVP is proud to join forces with Amazon in offering sports fans the opportunity to watch the best in beach volleyball throughout the season.”
Jim DeLorenzo, head of sports, Amazon Prime Video, added: “Our goal is to deliver compelling content to Prime members and give them options to watch when, where and how they prefer. We are thrilled to partner with the AVP and excited to bring live pro beach volleyball to our customers around the world.”
The 2018 AVP Pro Beach Volleyball Tour begins in Huntington Beach, California on 3 May, with other events slated for Austin, New York, Seattle, San Francisco, Hermosa Beach, Manhattan Beach (both California) and Chicago.
Amazon begun streaming live sport this autumn, with a contract to show 10 Thursday night NFL American football matches and the ATP Next Gen Finals, the new season-ending tennis tournament for players aged 21 and under.
In the UK Amazon will, from 2018, be the new home of tennis' US Open in a five-year deal worth £30 million ($40.2 million), adding to the major events on the men's ATP World Tour, including the finals, in a deal worth £10 million per year that kicks in in 2019.