Peru FA seeks Octagon advice to boost media rights value
The FPF, the Peruvian Football Federation, has tasked Octagon, the international sports marketing agency, with helping to enhance the value of its media rights.
The FPF said that, in the wake of Peru's recent qualification for the 2018 Fifa World Cup, which will mark its first appearance at the tournament since 1982, the federation has experienced "unprecedented commercial interest," both within Peru and internationally.
As a result, the FPF has hired Octagon's newly-launched global Media Rights Consulting Group to maximise the value of its commercial media rights. The contract runs to 2022 and covers all national and development teams.
Octagon will advise the FPF on media rights valuation, distribution strategy, and sales process to potential media partners across broadcast, digital, social, radio, data, and new media rights.
Juan Matute, secretary general of the FPF, said: "In the FPF, we are committed to further professionalising our organisation, and remain focused on transparency while generating more resources to support our strategic plans across several areas including youth development and infrastructure.
"As the media landscape continues to grow and evolve in Peru and abroad, it is imperative that the FPF has expert advice on all aspect of their commercial media rights."
Octagon established the New York-based Media Rights Consulting Group in August, appointing Daniel Cohen, managing director, senior vice-president of the Americas at the MP & Silva agency, to head up the new division.
Two months later, William Mao joined the consultancy from YouTube, where he had been head of college sports.
Octagon had been largely absent from the media rights market for the past decade, with its CSI arm, a long-time major player in televised sports production and distribution, having been the subject of a management buyout and then acquired by rival IMG Media in 2006-07.
Octagon has since focused on marketing and consultancy for major brands and rights-holders and athlete representation.
Peru qualified for next year's World Cup in Russia after defeating New Zealand 2-0 in a two-legged play-off last month. Los Incas will play France, Denmark and Australia in the group stages.