Alibaba Cloud assumes Club World Cup sponsorship
Alibaba Cloud, the computing arm of Alibaba, the Chinese e-commerce giant, is assuming the role of presenting partner for the Fifa Club World Cup until 2022.
The announcement was made today at the Computing Conference being staged by Alibaba in Guangzhou, and precedes the 2017 tournament, which will be held in the United Arab Emirates next month.
Until now, Alibaba E-Auto, the group’s internet car brand, has been the presenting sponsor of the Club World Cup in an eight-year deal that came into effect in December 2015.
Through its new association, Alibaba Cloud will design and provide the most valuable player award at the Club World Cup.
The division is already the official cloud services provider for the Olympic Games until 2028 under the deal Alibaba signed in January to become a TOP sponsor of the International Olympic Committee.
Iain Downie, Fifa’s director of marketing sales and strategy, said: “We are aware of the substantial value that Alibaba Cloud provides to business in terms of technical support and global reaching services. We can only see great potential in this fresh collaboration related to the FIFA Club World Cup.”
Simon Hu, senior vice-president of Alibaba Group and president of Alibaba Cloud, added: “As one of the world’s leading cloud computing providers, we are striving to make technology more inclusive to benefit more people’s day-to-day life and well-being.
“By becoming a major partner of the FIFA Club World Cup, we hope to show how our technology can bring new aspects of fun and enjoyment to fans of sports, including those people who might have had barriers to access or participate before. For Alibaba Cloud, this is the true meaning of inclusive technology.”
The 2017 Club World Cup will comprise eight matches in the cities of Abu Dhabi and Al Ain between 6 and 16 December and involve seven clubs, including the six champions of soccer-playing continents, among them holders Real Madrid of Spain, plus UAE Arabian Gulf League champions Al-Jazira.