12 May 2017
Sponsorship of eSports is still developing. Endemic brands, those that produce products that are required to play or take part in eSports, still dominate both the event and team sponsorship sectors. Analysis by Sportcal has identified what eSports may need to do to attract non-endemic sponsors
19 Apr 2017
Venue naming rights sponsorship is increasingly common in Australia and the UK, but still lags far behind the most advanced sports market of USA, where there is a large stock of relatively new venues, according to analysis conducted by Sportcal.
30 Mar 2017
Tissot, the Swiss watchmaker, targets long-term partnerships to maximise the effectiveness of its sponsorship strategy and have a lasting impression on fans.
30 Mar 2017
Rugby union is experiencing an unprecedented period of growth. Sportcal Insight analyses just how strong the sport’s growth has been and what it is doing to maintain and develop this momentum.
13 Dec 2016
Sponsorship and broadcast revenues at the DOSB, the German Olympics sports federation, have not risen as much as hoped since its formation 10 years ago, Alfons Hörmann, the body’s president, has admitted.
13 Dec 2016
Bobby Brittain, the outgoing marketing director of Coca-Cola in the UK, has claimed that the brand’s sponsorship of the Olympics puts it at a competitive disadvantage, going as far as to say the company’s Olympic sponsorship model “doesn’t function.”
02 Dec 2016
In a competitive soccer sponsorship landscape, the local knowledge that international offices can provide, notably in Asia, is becoming more important, according to Manuel Arroyo, the vice-president of FC Barcelona.
23 Nov 2016
McLaren, the prominent Formula 1 motor racing team, need to find new commercial partners, including a title sponsor, after three years without one, according to their new executive director Zak Brown.
05 Aug 2016
Nissan has insisted it was justified in deciding to sponsor the 2016 Olympic Games in Rio de Janeiro despite the economic downturn in Brazil that has impacted significantly on car sales.
20 Apr 2016
Sport and its governing bodies received another warning in the wake of last year’s “tsunami” of corruption and doping scandals, from Sir Martin Sorrell, founder and chief executive of WPP, the world’s largest advertising group.