Welcome to GSI Report 2017, the third edition of the Global Sports Impact Report.
2016 was an Olympic year and for many sports this represents the culmination of a four-year programme.
For these sports the Olympics is the pinnacle of the cycle and thus in an Olympic year sports like badminton omit their world championships, which otherwise are held annually.
This accounts for the 70 events studied during 2016 in this GSI Report compared to the 83 events studied during 2015.
GSI Report 2017 analyses the impact of sport in the period 2013 through to 2016 and compares the 313 events that have been studied during this period and the cities and nations that have hosted them.
The first two editions of the GSI Report focused on a broad range of indicators. Thanks to the ever-increasing scope of the project and the data gathered, the 2017 report focuses on a limited number of core sectors. Separate reports and papers will be published covering other elements of the GSI Project in the future.
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The Global Sports Impact (GSI) Report is a product of the GSI Project and is published annually. The report aims to analyse and benchmark major events and their impacts using the GSI Project methodology.
The GSI Report was first produced in 2015, bringing together data and narrative from major sporting events from the previous year.
The holistic range of impacts created by events have been analysed across the three editions of the GSI Report published to date. Analysis covers a number of sectors and impact pillars within the sports industry, including:
- Sport Tourism
- Social Media
The GSI Report provides a series of graphs, charts and indices based on the methodologies and ratings developed by Sportcal through its GSI Project.
The GSI Project’s scope of research includes world championships of summer and winter Olympic sports and Olympic ‘recognised’ sports as well as multisport games. The GSI Project’s research will soon also include continental championships, youth/junior world championships, masters world championships and world series, leagues and tours.
The year 2014 was a big one for sport. The Fifa World Cup in Brazil, the Sochi winter Olympics, four other major multi-sport games and over 70 major world championships took place, covering a wide variety of sports. Over 13 million people bought tickets for these events and over 330 million people attended the top 25 sporting events of 2014 which included the NBA, NFL, MLB, English Premier League, German Bundesliga and Formula 1.
Sport is big business. But how much do we know about the people that attend these events and how much do we understand about the true impact of these sports?
For the first time in a unique publication, The Global Sports Impact (GSI) Report 2015 analyses the impacts that these events had on their host cities and nations in 2014.
Sport has a massive global impact and 2015 was no exception to that. Over 80 world championships and multisport games took place in 2015, generating millions of spectators and billions of hours of media coverage. Supported by the major annual events, they have a huge impact on the world’s economy.
But what do we really understand about this impact and how do we accurately explain it to governments, ministries and the general public? There are no consistent standards and methodologies to clearly define the annual impact of sport.
This second edition of the Global Sports Impact (GSI) Report explores the impact of sport in 2015 and 2016 and examines some of the key issues and challenges facing sport in the future.
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