GSI Event Studies offer event owners and hosts the opportunity to understand the true impact of their events.
Hosting major sporting events offers a wide range of benefits and impacts, ranging from economic, financial, media, sporting and social.
A GSI Events Study will enable a host or event owner to understand more about what these impacts are, how to make the most of them in the future and what the true impact of sporting events really is.
The FAI World Air Games Dubai 2015 delivered a global impact across over 200 nations in what was the fifth-largest world championships event in terms of athlete participation in 2015.
In what could be described as a turning point for the event and for the FAI, the World Air Sports Federation, Dubai delivered a compact city-based games, where the 23 air sports disciplines shared the same arenas and athlete experience.
Frits Brink, the newly elected president of the FAI, said: "We knew the FAI World Air Games in Dubai were a success, but this GSI Event Study confirms it.
"It allows us to see exactly how many people took part, the impact on the city, and the global media reach through television channels and social media around the world."
"It highlights the strong links we formed with the organisers in Dubai, and describes in detail the economic impact the FAI World Air Games had in the host city."
"It also identified the legacy we created, both locally in Dubai and within the air sports community around the world. It has helped us identify where we can grow and how we can do that. In short, it provides a blueprint on which we can build bigger and better events and competitions as we grow and move forward."
Sportcal studied the World Archery Championships 2015 held in Copenhagen, Denmark. The study found that the event resulted in significant tourism, media, sporting and social impacts, after examining the holistic impacts generated by the major sporting event.
The study was an advanced in-depth analysis across a range of indicators covering Economic, Financial, Media, Social Media, Sponsorship, Sporting, Social and Legacy sectors. The study also provides a series of data comparisons, benchmarking the championships against a variety of major world championships from other sports.
The World Archery Championships 2015 was held in two venues across the Danish capital and featured a record number of participants (590) from more nations than ever before (92), bettering the previous participation high set in Turin in 2011.
The study was produced following an observation programme and extensive data collection at the event by Sportcal, World Archery, Sport Event Denmark and Archery Denmark.
Tom Dielen, secretary general, World Archery, says: “The GSI Event study conducted during the World Championships in Copenhagen has allowed us to have a new view on our top event and to prepare us for better analysis for all our future events. It was also an example of a great cooperation with the host country and World Archery. We discovered many areas where we were doing better than expected.”
The holistic impacts of the WTF World Taekwondo Grand Prix Final 2015 were examined via a standard GSI Event Study.
The WTF World Taekwondo Grand Prix Final 2015 was hosted in the 5,000-capacity Sala de Armas, Magdalena Mixihuca, in Mexico City. It welcomed 64 of the world’s best taekwondo athletes; the top eight competitors in eight weight categories.
It was the second consecutive year that the season-ending event of the Grand Prix series was held in Mexico, after Queretaro played host to the 2014 edition.
Sportcal presented the findings of the WTF World Taekwondo Grand Prix Final 2015 Event Study to the WTF Events 2017-2021 Partnership Workshop in Lausanne, Switzerland, on June 28 2016.
WTF president Chungwon Choue said: "We are delighted to have partnered with Sportcal to conduct this study into the WTF World Taekwondo Grand Prix. The Grand Prix Series and Final has developed dramatically since we introduced the competition in 2013 to ensure that the world’s best athletes have the opportunity to compete against each other regularly. This report shows just how far we have come and how widely practised taekwondo is even in relation to other Olympic sports."
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